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BroadwayCon has ended
Below is the archived schedule from BroadwayCon 2016. Please note that it may not accurately reflect everything that took place, as we made on-the-fly changes due to the blizzard.

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For most programming, you do not need to sign up in advance! For the most part, admission is first-come, first-served. Exceptions to this include workshops and autograph/photobooth sessions - more information about these can be found on our website. Adding a panel to your schedule does not guarantee admission to the panel.
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Saturday, January 23 • 11:00am - 11:50am
How to Market A Show

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You’ve seen all the banner ads and billboards, now find out what happens behind the scenes. Our panelists will explain how a show’s campaign goes from idea to advertisement and how it establishes the look and feel of a show, while allowing it to evolve over time. 

Speakers
avatar for Angelo Desimini

Angelo Desimini

Chief Executive Officer, Serino/Coyne
Angelo Desimini has played a leading role in live entertainment advertising for the past 20 years. As CEO of the marketing firm SERINO/COYNE, the firm handles some of Broadway’s biggest brands including: The Lion King, Wicked, The Phantom of the Opera, Aladdin, Jersey Boys... Read More →
avatar for Tom Greenwald

Tom Greenwald

Co-Founder, Chief Strategy Officer, SpotCo
Tom is a co-founder of SpotCo. In addition, he is the lyricist and co-book writer of the musical John and Jen, which was revived off-Broadway in 2015. Tom is also a children’s book author.
avatar for Michele Groner

Michele Groner

VP, Strategic Planning, Serino/Coyne
Michele is the Vice President of Strategic Planning at Serino Coyne.  Prior to that she served as VP of Sales & Marketing Stage Entertainment USA. Michele came to Stage Entertainment from Disney Theatrical Productions in New York where she was Director of Marketing & Brand Strategy... Read More →
avatar for Scott Moore

Scott Moore

Managing Partner, AKA NYC
Scott brings over 20 years of Broadway, national and international marketing, sales and campaign management experience to AKA. Previously, Scott was the Director of Marketing for Kevin McCollum and Jeffrey Seller at The Producing Office where he directed and supervised the advertising... Read More →
avatar for Ilene Rosen

Ilene Rosen

President, SpotCo
Prior to her current position as President of SpotCo, Ilene served as the Marketing Director at the Public Theater / Shakespeare in the Park.  Before that, she worked as an Account Supervisor at SpotCo, marketing over 40 Broadway shows.  She started her career as the Head of Production... Read More →
avatar for Janette Roush

Janette Roush

VP, Insights and Marketing, AKA NYC
Janette has 18 years of experience creating theatrical sales strategy, including eight years at Broadway.com where she served as Director of Marketing, attending dozens of domestic and international tradeshows to promote group and FIT ticket sales for Broadway musicals, and four years... Read More →


Saturday January 23, 2016 11:00am - 11:50am
Beekman

Attendees (215)