BroadwayCon has ended
Below is the archived schedule from BroadwayCon 2016. Please note that it may not accurately reflect everything that took place, as we made on-the-fly changes due to the blizzard.

For most programming, you do not need to sign up in advance! For the most part, admission is first-come, first-served. Exceptions to this include workshops and autograph/photobooth sessions - more information about these can be found on our website. Adding a panel to your schedule does not guarantee admission to the panel.
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Sunday, January 24 • 10:00am - 10:50am
Thoroughly Modern Marketing: How Social Media Has Changed Broadway Advertising

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Gone are the days of mailing in ticket order forms to Broadway box offices. The rise
of the digital age has given way to digital ticketing, plus a whole new way for shows
to build their brands and interact with fans. How has social media changed the way Broadway ad campaigns are built? How has the need for immediacy made the job more difficult? And how do shows stay on top when they’re now competing with a potential ticket-buyer’s entire newsfeed? 

avatar for Jim Glaub

Jim Glaub

VP, Content & Community, Serino/Coyne
Jim Glaub is a recognized leader in innovative marketing, social media, web design, and video production for the theater. He is currently the VP of Content and Community at SERINO/COYNE, the nation’s longest-running live-entertainment advertising agency. Currently, he is leading... Read More →

avatar for Crystal Chase

Crystal Chase

Digital Account Supervisor, AKA NYC
Crystal Chase is a Digital Account Supervisor at AKA and has developed and executed Digital Marketing campaigns forHand To God, Spring Awakening, The Phantom of The Opera, Les Misérables, The Book of Mormon, The Testament of Mary, Elf, FELA!, Peter and The Starcatcher, An... Read More →
avatar for Mike Karns

Mike Karns

Owner, Marathon Live Entertainment
Mike Karns is a producer and entrepreneur with a background in sales and marketing. Karns' company, Marathon Live Entertainment, manages social media for Broadway and Off-Broadway shows like Hamilton and personalities like Iain Loves Theatre. Karns made his Broadway producing debut... Read More →
avatar for Mark Seeley

Mark Seeley

Mark Seeley is the Brand Engagement Supervisor at Situation Interactive, overseeing the social media campaigns for an array of live events including The New York International Auto Show, One World Observatory, and an array of Broadway productions and elite cultural organizations throughout... Read More →
avatar for Steven Tartick

Steven Tartick

Creative Director, Digital, SpotCo
In his role as SpotCo's Creative Director of Digital, Steven oversees brand continuity online.  Prior to joining SpotCo, Steven worked in digital marketing for Davenport Theatrical and in e-commerce at Bonobos.  Steven is a founding member of the TEDxBroadway organizing committ... Read More →

Sunday January 24, 2016 10:00am - 10:50am EST